Archival Anecdotes: The Proper Summer Wear

The above ad, which was published in the "New Rockford Transcript," was found in the archives of the Eddy County Museum. Not only does it feature some interesting summer fashion for the early 20th century, but it also depicts a pivotal time in children's clothing and fashion.

The death of Queen Victoria in 1901 marked the end of an era. Not only was it the end of her 63-year reign over Great Britain, it was also a turning point in fashion. Soon Americans were shedding their extravagant hats and pinafores and began looking for more practical everyday attire, similar to the fashions pictured above.

Children of the Victorian Era were often dressed in formal clothing that was made of heavily-starched flannel, linen or wool. There was little room for movement, and children were limited in their flexibility. Then again, this was a time when children were seen and not heard.

The advertising phrase used here, "Dress Up the Boys for the 4th!" introduces fresh fashions as the "proper wear for Summer" for sale at the local Prader & Baeder store. Even more, the imagery suggests that it was possible to play and dress up.

The Clifford Suit, shown on the left, was a loose and comfortable cut for young boys who were ready to move out of their traditional skirted ensembles and begin wearing knee pants. Knickers, as they were known, extended just past the knee to the top of the sock and were the essential summer legwear for young men. Especially fashionable was the knickerbocker suit shown on the right of the ad.