Our Outdoors: It's all in the Name

When it comes to marketing, a good lure needs a good name. No angler is going to buy lures called The Skunk, Zippo, or The Blanker. Lures must have two essentials to catch the attention of anglers. First they must catch fish, and second they must have a moniker to remember, that catches the eye of the angler as well.

As winter begins to turn the corner toward spring, the Bass Pro Shops and Cabela'...