TenderBison to sponsor NASCAR driver Zane Smith

GMS Racing officials in Statesville, N.C. announced Monday, June 21 that TenderBison will sponsor Zane Smith for the NASCAR Camping World Truck Series race at Knoxville Raceway on July 9.

"I'm excited to have TenderBison on board for Knoxville," said Smith. "I love cooking out and grilling. Bison is such a healthy choice and is some of my favorite meat to prepare. It's a partnership that makes sense. Knoxville is going to be a special race, and I'm going to do my best to put the 'TenderBison Bison Beast' in victory lane."

Jim Wells, the President and CEO at North American Bison, LLC stated, "Here at NAB, LLC., with our brand TenderBison, we are elated to be associated with both GMS Racing and Zane (Smith). The impact of bringing new awareness to the regeneration of the bison herds and reconnecting with the land, animals and mother earth, is what we are all about. We work with our independent ranchers to ensure the highest quality of bison products are made available to consumers so our efforts can continue. With July being National Bison month, we welcome the opportunity to celebrate by bringing the 'TenderBison Bison Beast' to life with NASCAR at the Knoxville, IA race."

TenderBison, an internationally recognized brand of bison steaks and ground products, provides a wide array of all-natural bison products and can be found in restaurants, on-line at http://www.TenderBison.com, retailers across the U.S.A., such as Schnuck's, Bashas'/AJ's, Lidl, BJ's, Gelson's, Midwest locations of Costco, Whole Foods and more.

"We are blessed to continue to bring new partners into our sport," said Mike Beam, president of GMS Racing. "We're thankful to have TenderBison on board with Zane (Smith) for Knoxville, and look forward to the truck's first race at that facility."

The No. 21 TenderBison Chevrolet Silverado will make its debut at Knoxville Raceway on July 9. The race will air live on FS1 and MRN at 9pm ET.

GMS Racing competes full-time in the NASCAR Camping World Truck Series with drivers Sheldon Creed, Zane Smith, Tyler Ankrum, Chase Purdy and Jack Wood. The team also competes in the ARCA Menards Series with Daniel Dye. Since the team began in 2014, GMS Racing won the 2016 and 2020 Camping World Trucks Championship, the 2015 ARCA Menards Series championship, as well as the 2019 and 2020 ARCA east championship, and the 2020 Sioux Chief Showdown championship.

TenderBison is produced by North American Bison, LLC, of New Rockford, a proud supplier of a wide array of all-natural bison products for the retail and food service industries across the U.S. and internationally. Since 1993, NAB, LLC has partnered with respected independent ranchers who raise bison naturally and humanely to bring the very best to the table.