Big pharma's song and dance

The earworm “1-8-7-7 Kars 4 Kids” always struck me as a stellar example of how insufferable advertising can be when its creators really put their minds to it. The organization behind the long-running ad boasts that the jingle “has quickly become one of the most memorable and catchy radio ads of all time.”

Though I’m not keen on encouraging youngsters to misspell words like “cars,” and while I’ve n...