What's with all the big stuff?

After years of trying to develop what he called a “premium” hamburger, McDonald’s CFO Ian Borden surprised no one the other day by announcing that the company’s new focus is not making burgers better, just a lot bigger.

The move won’t please nutritionists, but it fits perfectly with a growing desire among Americans for super-sized stuff.

Consider ads for the 2024 Chevrolet Suburban boasting that,...